Course 4010: E-Commerce Profitability: Online Merchandising Using Microsoft® Office FrontPage® 2003£19.99
Description
Summary: This course shows students with intermediate-to-advanced FrontPage skills how to present products effectively online and boost sales. The primary goal is to introduce best practices that enable the students to improve sales, lower costs, and build better customer relationships-which all add up to better Web site profitability.
Audience: Home and Office Users
Available Offline: Yes
Subscription: 12 months
Course Type: Self-paced Course
Estimated Time of Completion: 3 Hours
Language: English
Description:
This course is designed for managers, marketers, and entrepreneurs, particularly in small-size to mid-size businesses, who have a vested interest in achieving and improving sustainable profitability. This audience uses FrontPage to sell products online directly or through the affiliates model and is either building a site or seeking to optimize an existing one.
Course Objectives
At the end of the course, students will be able to:
• Identify correlations between both the company's business goals for the site and the goals a customer has when visiting the site.
• Organize the site's navigation to present a product mix that addresses both the company's business goals and the customer's goals.
• Design pages that give the customer the information needed to lead directly to a purchase decision.
• Devise profitable cross-selling, up-selling, and product support strategies on product pages.
• Analyze traffic and sales data to improve the customer experience and focus on revenue-producing results.
Technical Requirements
To view this course, you need:
• A Pentium II, 256 MB RAM with a processor speed greater than or equal to 400 MHZ
• Microsoft® Windows® 98SE or higher
• Microsoft Internet Explorer 5.01
• Macromedia Flash 6.0 or higher (1MB disk space needed to install)
• Microsoft XML Core Services 3.0 or higher
• A Super VGA monitor with minimum screen resolution 1024x768, with 16-bit color.
• A sound card, speakers, or headphones are recommended.
• Internet bandwidth of 56K or faster. Broadband is recommended.
Accessibility Requirements
The following software must be running on your computer in order to access this course with Screen Reader Software:
• Microsoft Internet Explorer 6.0 or higher
• Window-Eyes from GW Micro
• JAWS from Freedom Scientific
• MSAA enabled
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